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What’s your elevator pitch to ‘I found it on Zillow’ buyers? Pulse

Some buyers believe they know everything about pricing and processes because of the time they've spent online. How do you sell them on your value?

Why your brokerage needs a service, not just sales, funnel

Focus on the client lifecycle to build loyalty and enhance brand reputation, ultimately driving retention, The Agency's Rainy Hake Austin writes.

25 accelerators, podcasts and courses for agent entrepreneurs

You are your business's most important asset. Don't you deserve an upgrade? Drew Thompson shares educational and inspirational resources that will give you the boost you need now.

10 unexpected places to find your next top producer

The best agents don’t always come from traditional backgrounds, coach Verl Workman writes. Sometimes, the ideal candidate is already excelling in a different industry, just waiting for the right opportunity.

5 real-talk tips for retaining real estate agents in 2025

Tailor your outreach and communication to the individual agent so that you're providing what they need to thrive, broker Holly Brink writes.

Rocket will pay off $4B in Mr. Cooper debt after acquisition

Although Rocket's plans to acquire Mr. Cooper and Redfin are structured as all-stock deals, assuming their debts will leave Rocket more highly leveraged, Fitch analysts said of possible debt rating downgrade.

Closing consistency drives launch of Goby Homes

Goby Homes officially launched its flagship product designed to center transaction management around better communications and transparency.

NAR may rescind ‘no-commingling’ rule this week amid DOJ scrutiny

The trade organization's MLS committee on Tuesday approved the elimination of the controversial policy at a meeting closed to the media. Its Executive Committee will take a final vote Wednesday.

Tinka Ellington Group joins Compass after a decade at Elliman

After more than 10 years with Douglas Elliman, Tinka Ellington and The Tinka Ellington Group have made the move to Compass, the brokerage confirmed to Inman. The Tinka Ellington Group, based out of Boca Raton, Florida, specializes in luxury and water...

Fannie and Freddie may stay in conservatorship: Regulator

Shares in mortgage giants tumble as investors weigh whether the Trump administration is more interested in mining Fannie and Freddie's profits than privatizing them.

Proposed NAR hate speech changes advance to board vote

NAR's Professional Standards Committee on Tuesday moved to make the Realtor Code of Ethics applicable only to real estate-related activities. The board of directors will take a vote on Thursday.

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